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Is there anything better than WordPress? You must be surprised but some people are looking for WordPress alternatives because the WordPress platform is just not fulfilling their requirements. One platform that stands out among all of these alternatives is Duda also known as the HWD platform. HWD Platform is the fastest growing fully managed website builder that is created with high-end business users in mind. It is built to increase conversions, improve performance, and enhance the profitability of the business. With that said, let’s learn who should opt for the HWD platform and why it is a perfect alternative to WordPress. What is the HWD Platform? Is it a WordPress Alternative? The idea behind the HWD platform was to liberate people of all the complexities they had to face while creating their websites. Consider this: There are over four billion websites available online. Not all of these websites are created and managed by professional programmers. That's one reason almost 80 percent of websites available on the internet have poor design and user experience. Most of the people creating their websites have no idea about how a user would use their website. They don’t factor in the user journey and that’s why the design ends up in poor quality. Moreover, since not everyone knows about the psychology of colours so they end up selecting colours that are liked by them. As a result, the internet is filled with websites that fail the UX/UI test. HWD Platform as a WordPress Alternative HWD understands the importance of good quality design and how it can help increase conversions for any business. That's why it came up with an automated, fully managed, and quick website builder that takes your website to live in less than five minutes. Many have called it a perfect WordPress alternative because WordPress required building a website from scratch. Website administrators first had to create a structure for their sites, then install themes, and then install the relevant page builder plugins to create a layout for their site pages. This all required a lot of effort and a week to completely set up the website. On the other hand, the HWD Platform can do the same thing in merely a few hours. Since it offers pre-built templates within the platform, users don't have to install themes separately. Also, since the platform is built for non-coders, it offers a complete drag-and-drop interface where users can add assets such as banners, texts, images, and buttons to create stunning website pages. Features of HWD Platform Explained Let’s dig deeper and learn more about the HWD Platform features that make it an impressive choice among business users. Complete Drag and Drop Builder HWD platform allows users to create websites within a matter of minutes. This is possible thanks to the multiple templates offered by the HWD platform.

Search Engine Optimisation (SEO) is a pretty popular word in digital marketing. Without basic knowledge about SEO and how it works, and without implementing it in digital marketing, you are at a considerable disadvantage compared to other businesses. So, you need a web design that promotes Search Engine Optimisation. After all, most companies gather their customers by online marketing, especially now, when every one is bound to their homes due to the global pandemic. So, here is all you need to know about Search Engine Optimisation, and how using it appropriately gives you an upper hand in the industry. Without any further ado, let us get right into it! What Is Search Engine Optimisation (SEO)? Basically, Search Engine Optimisation is a name given to multiple strategies that would highlight your business in the digital world. If your company's website is shown before and above others, it will attract more traffic. More traffic would, in return, mean a higher rate of conversions on the website. Apart from attracting more people, you will also be able to build your name in the market, bring more awareness, and make your business more trustworthy and authoritative. So, for the reasons mentioned, and many more, SEO is crucial for a business to flourish, especially in times like these. Any company that lacks SEO is way behind in the game. Vital Elements For Search Engine Optimisation (SEO) There are plenty to highlight your company's website by SEO. Here are some of the strategies that you can follow to have the most significant impact on optimisation. Keywords The first and most important way for Search Engine Optimisation is using keywords in the content. As the name itself suggests, keywords are all those words and phrases which are used by people to find content online. For instance, if a person searches for cars, all the websites that have this particular word would show up in the results. However, the problem is that there would be thousands and thousands of websites with this keyword. So, what to do to make yours appear before the rest? Well, you need to keep the keywords well researched, use them judicially, and carefully choose them to keep it relevant and make it useful. Use keywords in headings, titles, URLs, and other SEO elements to fully optimise it. Once you have well enough researched keywords that are used reasonably, your website will be recommended more to people online. Off-Page SEO As the name itself suggests, Off-Page Search Engine Optimisation is optimising the content on other websites. For instance, you create multiple infographics that are shared by people, and others are linked back to you. Also, you can hire influencers to tell spread awareness about your business, so more people search for it. Another great way of Off-Page SEO is asking bloggers to write blogs about your products or services and hyperlink it to your website. The point of all this is that once your website gets enough visits, it will automatically be recommended to more people by the search engine as the algorithm is designed to promote websites that are considered reliable and have more visits by people online. Content Another crucial element for Search Engine Optimisation is the content on your website. Your content is what attracts more people to the website. As entertaining and/or useful it is to people, the more frequently they will visit it and even share with other people. Keep the content to the point and rich with information as an average person on the internet has minimal attention span. To understand how good content would help, consider you own a workshop and want people online to know about it. Write blogs about various problems that a person might face with their vehicle. For instance, write content on how to change a flat tire, or what to do if the engine light shows up. Then use appropriate keywords and write informative content. Whenever someone faces any issue and search the internet for it, they will find your content on it. Once people start visiting your website for all the quality content you have on it, it will automatically be recommended to even more people, leading to top-notch digital marketing. Here are some content types to begin with: Videos Webpages Blogs Infographics Social Media posts Podcasts E-books Search Engine Marketing Another excellent but relatively expensive way of Search Engine Optimisation is paying for marketing online. You can pay for Google Ads, native ads, pay-per-click, social media ads, Google Shopping Ads, among many others. All of these share a common purpose - to highlight your business in front of the users. However, it is not necessarily something that will show your business above in the search engine, but it will definitely attract more people. Eventually, once you start getting considerable amounts of traffic, the website will naturally be recommended before others. Local SEO Lastly, you can create location-specific pages for your website, claim directory listings, create pages on multiple Google applications such as Google Maps, Google+, and Google My Business. It would help put the spotlight on your business when people who live or work around your business search for something that you sell. For instance, if you run a gym near a residential area, you can create a page on Google Maps, and whenever someone searches for fitness clubs, your business would show up in the list too! Why Is SEO Essential? There are many significant advantages of Search Engine Optimisation. For instance, your business will have better visibility and ranking on the internet. Your website would receive considerably more traffic, and you would eventually have more authority as well, which is crucial for any website to be successful. Most importantly, Search Engine Optimisation leads to growth. Growth for a business is right next to profit maximisation. If you need more customers and grow your business exponentially, you need Search Engine Optimisation! Conclusion Now that you know the basic strategies to put your company's website in the spotlight, make sure you take full advantage of it. After all, the sky is the limit!

COVID has boosted web traffic, and e-commerce. Here's how to capitalize on traffic and make web design work for you Digital world as a whole has seen a substantial increase in demand during the pandemic. Reputed ecommerce stores like Amazon, Walmart, and others have seen a 100 percent increase in traffic. A major reason behind this rise is that most of the population is stuck at home and looking for ways to shop online. Amazon sales have skyrocketed in the past few days mainly because people are buying products online instead of on the ground. People are working from home so that is another reason the ecommerce traffic has increased drastically. They don’t go out so they are less likely to shop in stores or visit malls. Where this has increased the traffic to most ecommerce websites, it has also created an opportunity for most ecommerce brands to improve their web design and user experience to increase the order volume. In this article, we will discuss how ecommerce stores can use the right strategies to increase website traffic and get more sales. How to Increase Website Traffic During COVID? Here are some of the best ways to increase website traffic to your ecommerce store during COVID and beyond. Focus on Organic Rankings First and foremost, focus on bringing organic traffic to your ecommerce store. Organic traffic is focused on buying intent. People who are looking for products get to your store by searching for specific keywords. This is only possible when you have these keywords available on your website and you are promoting your products by emphasizing these keywords. So, focus on two things: On-page SEO and Off-page SEO. To read more about it visit Backlinko guide. Improve Site Schema The second most important thing for bringing decent traffic to your website is by adding site schema to your website. Schema makes Google search understand what your website is about. If your website has proper product schema available on all product pages, they will rank higher in search engines. Since site schema is of many types, you will have to decide which one is most suitable for your website. In most cases, Google My Business listing and product schema are enough for ecommerce pages. Add Live Chat Support People visiting your website are looking for a specific product and its price. If they don’t find that product, they are going to ask about it on live chat. You should have someone available 24/7 to answer user queries. This way people won’t bounce off your website. If they order something after visiting your live chat support section, then that is a success for your business. You can even make this lucrative by offering a commission to the live chat assistants who make people purchase from your website during COVID pandemic. Collaborate with Influencers Influencers are the biggest source of revenue for any business. You don't have to hire top celebrities that charge millions of dollars, instead you can only hire influencers that have a few thousand followers available. Studies have shown that influencers with a small following can have more impact on businesses than celebrities with millions of followers. Moreover, these small influencers charge less so, that is a win-win for both the influencers and business. Get Google My Business Listing Finally, the best thing you can do to improve site traffic to your website is by adding Google My Business listing and then doing local SEO to target people in their states and cities. Most people are searching for products in their area on Google maps and even on Google search. For example, if someone is searching for leather jackets in Ottawa, they are living in Canada and looking for options that are closest to their house. If you can deliver to them in time, you can optimize for this specific local keyword. You will be surprised to see how many people actually get to your store through these search terms. Similarly, if you are selling a digital service like web design, then your local search term should include the city or area name. For example, web design Leicester, web design Nottingham, or web design Derby. Increase Website Design and User Experience During COVID Now that you are getting a decent amount of traffic to your website, it is time to optimize your website and make the site user experience even better for the visitors. Improve User Journey with Site Navigation People visiting your ecommerce store want to get to their desired destination, which is the product page in this case, in less than four seconds. If they don't find a search bar on your website or a menu option, they will simply bounce off to another result. This will not only impact your organic rankings but it will also lead to bad user experience. You can change this once and for all. To get started, simply enhance site navigation. If you can add an elastic search to your website, that would be even better. Improve Checkout Experience Users like the one-step checkout process in most cases. If your website has a two-step checkout, or if the form is taking ages to complete, then customers will close the checkout and move to another website. To improve conversions on your ecommerce store, add a guest checkout option. This way, users won’t have to add their details, they can simply use the guest checkout and buy the product. Add Social and Trust Badges Stores need to look genuine and trustworthy to the visitors or they will not spend money on your ecommerce store. This is only possible when you have trust factors on your store. These trust factors include having trust badges for payments, having a proper address and location, a GMB listing, user reviews and third-party reviews like Trust Pilot, discounts, and a referral program. A/B Test Product Pages Your web design should make people buy your products. This is only possible if you test your website product pages properly. Make sure that you are putting your best foot forward by multivariate and A/B testing of your website pages. You can even go for longer descriptions, review sections, pictures and videos of your products so that people can learn more about the product directly on the product page before purchasing it. Add Explanatory Videos & Product Guides Product pages should not be limited to product description alone. Most people directly land on product pages when they search for a product-specific key term online. If your product only has a limited specifications column available, they are less likely to buy from you. However, if you have an explanatory video section, a product guides section, and a picture slideshow available with a complete description of product features, they are more likely to purchase from your ecommerce store. Invest in Targeted Advertising Finally, when you have properly realigned your user journey, the next step should be to create targeted advertising. Select a buyer persona and target to this audience. Today, paid marketing tools on social and search engines have made it a lot easier for people to target a specific persona. Simply select their interests, demographics, locations, and activity to target a specific type of people for your product ads. Once your strategy starts selling your products, double down on this strategy and create lookalike audiences. People are more likely to buy from your ecommerce when they see your ads appearing in searches and on social media like Facebook, Twitter, and LinkedIn.

Raffles are the new craze of the internet. People are literally spending money on buying lotteries, entering sweepstakes, and spending cash on ballots because they know they can win big! One reason lotteries are so popular today on the internet is because they are governed by the Gambling Commission . In simple terms, this means that you can't get significant money from people and use it for private gains. Most of it should be used for spending money on prizes or cashback to the people who were involved in the lotto.

With faster than ever technological advancements, almost everyone around the world is connected to the internet. Also, due to the global pandemic and worldwide lockdowns, people are spending more and more time online rather than going out. Therefore, it is high time that you start web video marketing before it's too late. After all, it is one of the best marketing techniques, and if you are not applying it, you are pretty much already behind all the competition! What Is Video Marketing? As the name itself suggests, video marketing is a digital marketing tool that uses videography in order to engage more customers, raise awareness, and drive more sales. If you compare video marketing with other forms of digital marketing such as content writing, this one always takes the cake. For instance, consider a 500-word blog on a specific product, and compare it with a minute-long video of the same product. Which one would you be more interested in online? The majority of people will choose the video over the written content. Considering the fact that video-marketing is now widely spread in the industry, it is a must-have skill for marketers in order to come out ahead of the competition. Also, people online have a brief attention span, and they can get bored really quickly. So, to have a higher conversion rate and sales, you need to convince as many people as possible in little time, and that is more probable with video marketing. Why Video Marketing Is A NEED For Businesses There are plenty of examples and statistics about the success of video marketing on the internet. One Google search will show hundreds of different statistics about how video marketing takes a business to the next level by increasing engagement and a higher sales rate. Here are a few of the popular ones: According to Hubspot , 54% of people watch online videos every day, whereas 78% watch online videos every week. YouTube proudly claims that the total watch time on the website is over a billion hours every single day! Lastly, Google states that six people out of 10 would rather watch online videos rather than on the television. Considering these facts and hundreds more, you will get an idea of how video marketing is not essential for any business to thrive in the industry. In fact, Hubspot found out that nearly 50% of people look for videos related to a product before they actually consider buying it. Moreover, they also found out that a staggering 72% of people prefer getting to know about a product by a video rather than any other method. How To Do Successful Video Marketing Now that you have an idea of how vital video marketing is for your business let us see what you need to do in order to get the most out of it. Focus On The Story Rather Than The Sale Your first priority should be to focus on the story so you can build a connection with the viewer. Concentrate on how your product or service will be valuable to the customer, and use the expressive power of a video by attracting to your consumers' hidden desires. The more impact your video has on the viewer, the higher the probability that they would be convinced to try out the product or service you offer. Try and be a good storyteller because videos that are solely focused on driving sales are most likely to be ignored by an average potential consumer. Make Every Second Count, Especially The First 10 As mentioned earlier, an average user on the internet has a brief attention span of just under 10 seconds. This means that you only have about 10 seconds to convince the viewer to be interested in whatever your business offers. Make a short video that leaves questions in the viewers' minds and persuades them to visit your company's website. The more impactful the first few seconds are, the more likely the viewer would be interested in getting to know more about it. Use An Interesting Thumbnail Popular websites such as YouTube and FaceBook gives you the option to upload a thumbnail with a video. A thumbnail is basically the photo that your video displays before it is played. Naturally speaking, if the thumbnail seems interesting, the view is more likely to tap on it to see the video in more detail. If the thumbnail is bland and unappealing, it would not matter how impressive the video is as the viewer would most likely not even start it. Also, it would be much better if you chose a crisp, high-quality image rather than a blurry one as your thumbnail! Include CTA's (Call To Action) Many people disregard the importance of CTA's in a video. To get the most engagement, you need to optimise the content with CTA's such as: Subscribe to the channel Share with friends and family Follow or like the page Check out other content or products Comment or leave feedback All of these things have a positive impact on your business, especially in the long run. For instance, sharing your video would allow their followers to see it as well. Following or liking the page would make it more engaging to a newer audience. Leaving a comment or feedback would show how the viewers care and what they want! Optimise For Search Lastly, make sure that you optimise the video for search, or else you will be missing out on hundreds of thousands of views. You must add keywords in the title of the video and add a well-thought description to it as well. The more optimised the video is, the higher the probability of it being included in the top results in the search! Conclusion In a nutshell, video marketing is a must for a business to thrive in the present times. Follow the tips mentioned and create the best possible short video and see how the sales hike in very little time! You'd be surprised by the results, and it would bring you great value for the money invested!

Are you initiating a new business and looking to launch a website? If yes, then WordPress must have crossed your mind as it has been around for quite some time. But is it actually that good? Most people who wish to go for the do-it-yourself website building think WordPress is easy and user-friendly. If they can’t do it yourself, they often ask someone in their immediate circle to help them design. But it doesn’t always end up good for them as WordPress is not the best platform out there. In fact, with the rising competition and several new advanced platforms out there, WordPress has become outdated. WordPress sure works as a free source to create a new website. There are about 50 million websites running on WordPress currently. There are several features of WordPress that are loved by many. This includes the easier to use interface, the wide variety of professional-looking layouts, and the fact that it is free to use unless you need the premium features. However, it is not all glory, as there are several downsides attached to this website-building platform. But you will only be able to notice them if you actually know how web site design works. Here are six reasons that show why you should not use WordPress for your business: Plugins In order to increase the functionality of the website, WordPress offers plugins for the content management system. This could either be a gallery or an accordion. It sure is an incredible option to increase the functionality of the website and make it look more personalized. However, it comes at a high cost, and that is the risk you take with the addition of each plugin installed on your website. WordPress Plugins are created by random people. As a result, in case any of the plugins installed on your website crash, you won’t have many options for support and help. This leads to dysfunction of the website, which becomes not so easy to solve. Moreover, since different people create the plugins that are available, you will never know whether a combination of plugins will work together unless you take the risk and try them. For instance, a single plugin might work smoothly on your website. However, installing another alongside might diminish the functionality of the website. Software updates One good thing about WordPress is that it sends regular updates in order to keep the platform functioning smoothly. However, it does not manage these updates, which makes it a problem. The updates are regular, and mostly one has to update every single month. However, the regular updates cause troubles with the plugins and themes. This is because the plugins and themes are not updated to be compatible with the new updates. WordPress throws in every now and then. Hilton Website Design Derby ensures that all the updates users receive are in sync with the themes and plugins. SEO While Search Engine Optimization (SEO) is possible on WordPress, it is not the easiest thing to do on the platform. Moreover, if you are unfamiliar and new to all this, WordPress will make sure you have a hard time understanding stuff and achieving your SEO goals. You can find a wide variety of plugins that aid the process of SEO. However, again, plugins come with their own risks. As a result, if you don’t do thorough research and choose anything randomly, you might end up cooking a greater problem for yourself. There is a range of factors that need to be taken into account while building a website. If you are unaware of most, plugins will be your last resort, and you might end up selecting one that works against you. Unlimited logins The security for your WordPress login is also not so great. As a default setting, WordPress allows for an unlimited number of login attempts. This paves the way for security threats and makes the website prone to bugs that can latch onto your website. These bugs can then easily force their way into the website after trying multiple times because WordPress won’t stop it. Even if the bug fails to enter the website, it can still cause trouble by overloading the server. Given the rise in online attacks, Hilton Website Design Derby ensures that all necessary precautions are in place as a standard feature of the website. Easy target While creating your own website on WordPress sounds easy and nice, it can also backfire. If you are unaware of all the necessary precautions to take, your website is prone to many threats. This is mainly because there is a large number of people out there who use WordPress for website design. As a result, all of them have very similar looking websites with the same back and front end. Consequently, it becomes easier for one security flaw to put all websites at risk. So, if anyone website is attacked, possibilities are that the same attack can be made on your website as well. Compatibility and Themes Another issue with having a website on WordPress is that of compatibility. Even though WordPress has evolved and made a lot of changes over the years, one area it lacks is compatibility across different mediums, including window sizes, devices, and internet providers. Switching displays from one device to another with a different size is not as smooth for WordPress as for other platforms such as Hilton Website Design Derby. WordPress might not suffer from most devices, but every once in a while, you will face an issue with compatibility.  Moving onto the themes, WordPress sure has made it easy for people to design a website that is new to this. However, one issue that most people face is the similarity of the theme because of the mundane and standard layout of the website. As a result, if you do not spend enough time, chances are you will have a website that just looks like another WordPress website out there. To Conclude While WordPress has been there for quite some time, one of the reasons it is popular, it is not the most up to date platforms out there to build a website. Hilton Website Design Derby has features and offers in place that surpasses what WordPress has to offer. Moreover, it specializes in building websites for businesses, so that’s a plus.

There was a time when the go-to strategy for SEO was keyword stuffing. It was successful for a while until things changed. In today's world, if you stuff keyword into your content, it might actually backfire by making your ranking worse. In the worst-case scenario, your rankings might even be completely removed from the search listings. Search Engines are designed in a way to accept the keywords as input and produce results that are most relevant to the terms. As a result, many people think that stuffing the keywords will actually do them good. But it does more harm than good. Search Engines have become wiser, and it has become difficult to fool them with the old keyword stuffing trick. Let's get right into why this practice is so harmful to your SEO. Why is the practice of keyword stuffing so problematic? The job of search engines is to connect the right audience with the most relevant content. They do so by judging their search intentions and using the algorithms in place, the most favourable results with the most relevant information are displayed. In the case of repeating the keywords over and over again, the content becomes very systematic and not for a human audience. As a result, it is designed to fool a search engine to be in higher ranks. This leads to the article becoming an artificial or spammy read that serves no purpose to the reader or the visitor of the site. Consequently, repeating the keywords over and over again has become a practice that goes against the SEO practice. How does it work? Unfortunately, there are many content creators and marketers out there who still use the old keyword repeating the trick. They believe it is the technique that will actually put them at an advantage compared to others. As a result, they end up facing crippled SEO rankings of the site in most cases, and in some, the site does only fairly good. Let's have a look at two examples of how people do this and how it goes wrong. Repeating the keyword over and over, in full view of your site visitor So, when a content creator or marketer is using the keyword over and over again and makes it visible for the site visitor, the visitor will see the word again and again. For example, if it is a gaming peripheral ecommerce business, the content creator might use the keyword, "most affordable gaming monitor." Now in order to have higher ranks, the keyword might be used over and over again in almost every line. This is also stuffed in lines and paragraphs in which the term "most affordable gaming monitor" is out of context and does not make sense. Search Engines today have advanced, and they actually figure it out when content has keywords used over and over again and out of context. As a result, in order to keep your rankings high without being dismissed by the Search Engine, it is advisable to have a keyword density of 2% or less. You can calculate this by dividing the number of times the keyword is used by the total number of words and multiplying it by 100. For instance, if the total number of words on your content is 1000 words, then your keyword must be used 20 times only to reach the 2% mark. Or you can go beyond this limit a few per cent, but using the keywords for 30-40% of the words will simply not work. Including the keyword invisibly Another activity that content creators use is typing in the keyword invisibly. This trick is used in an attempt to ensure that the audience is not alienated by making them read artificial, unhelpful, and spammy content. The keywords are made invisible either by changing the colour of the text the same as the background, so it is not visible or by adding the keyword into the code of the page. For example, if the keyword is added to the alt text, metadata, and comment tags, visitors will not be able to see them. Many still believe that this is a clever way to fool the search engine. However, the search engine recognizes this attempt to artificially rank higher. As a result, these pages are penalized, and their search engine rankings go down instead of going up. Using keywords correctly The right way to go about SEO optimization is to professionally use the keyword instead of just throwing it in a sentence over and over again. Ensure that the content that you write is informational and helpful for the reader. That must be the first priority. The more honest you are, and the more work you put in, chances are, the keyword will automatically fit in the content. Google itself has suggested that the content must be informational and should have the appropriate density of keyword. One incredible way to do this is to select a primary or one focused keyword for a page and use it throughout a few times. The keyword should be representative of the whole content. In this way, the search engine will be able to recognize it for the most relevant search and put it higher in the ranks. You can primary focused keyword for all pages on the website reflecting the type of content each has. Moreover, keep your content word count low. In this way, the search engine recognizes that the content is to the point and has no irrelevant information. Moreover, instead of using one keyword over and over again, one can use secondary keywords. In this way, the content becomes more diverse and has more information to offer. As a result, you can have variations of the main keyword, increasing the chances of having higher ranks in SEO. To Conclude It is important to note that the old trick of stuffing the content with the same keyword over and over again does not work anymore. Search Engines have become smarter at recognizing when the content is irrelevant and stuffed with keywords. As a result, original, informative, and helpful content with the right density of keyword and its variations must be preferred to rank the best for SEO.

The BERT, short for bidirectional encoder representations from transformers, is the most significant update in the last five years, according to Google. You can consider it the most shaking-caused update from Google since the launch of RankBrain on October 26, 2015. By all means, there is an excellent chance that BERT will impact your website. If it has not yet affected your website, it will ultimately affect it as your traffic ramps up. Is the buzz justified over the BERT update? The buzz over the BERT update in the SEO community is legitimate since it is molding search more about the true meaning behind the words instead of the words themselves. Put it another way, the phenomenon of search intent is more crucial now than ever. Interesting fact: the BERT update will affect 1 in 10 search queries. Since experts in the SEO community strongly believe that there will be a considerable impact by BERT on searches, the importance of quality content is significantly higher. What exactly has the BERT targeted? Essentially, the BERT update has mainly targeted language processing. It makes it easier for Google to retrieve the more accurate results in its search engine upon the user's query. The search engine will behave more intelligently and analyze your query in a more nuanced manner. Thus, a user can expect more intended results while searching on Google. BERT in Action Let's assume you search something like do aestheticians stand a lot at work on Google. Previously, Google used to incline in matching terms. The internal mechanism of its algorithm might assume the word stand as similar to stand-alone . It now perceives that the word stand has a context related to physical demand. Let's see another example. Suppose you type something like can you get medicine for someone pharmacy on Google. You can visibly understand the difference between the results of before and after. Now, it shows more relevant results. Have a look at what BERT is not at all One should bear in mind that BERT does not alter the way a website undergoes a process to get judged. The given update is dissimilar to previous updates of Google, such as Panda and Penguin. It does not incline to flag a website as either negative or positive. It primarily enhances the search results in conversational search queries. As a result, a user gets able to see results better match the intent behind them. The purpose behind the BERT release The BERT update targets the voice search. It helps to retrieve better results in return for conversational queries. Understandably, no one would love to write a long sentence when it comes to searching on Google. The same person might not say two words when he would say in voice assistant. Google has improved its algorithm, considering how a person behaves when he says something using a voice assistant, and how the same person behaves when he decides to write on the search bar. On the other hand, we humans indulge in broken language as well. When we want something to see on Google, we type it there without caring much about language fundamentals. Google has enhanced its algorithm in the view of such human behavior as well. With its advanced algorithm, it can now better predict and construct contextual assumptions about the real meaning behind intricate search terms. It is good that Google has decided to transform its algorithm for a better search experience for the less tech-savvy, average searcher. It is a gigantic step from Google to retrieve the intended result in return for an intricate search. How to optimize for BERT? It is impossible to optimize for BERT as there is nothing to optimize, according to Google. We can understandably feel an echo of their statement during the release of RankBrain. Anyhow, SEO experts always find out the tricky ways of understanding an algorithm update creatively and uniquely. As a result, it enables us to come up with tactics that will help our website navigate through the ever-changing algorithms of Google. That said, here are some straightforward strategies that can assist you with the fresh BERT update. Simple content Google repeatedly reminds us that we should write for the users, not the search engines. Therefore, it is not worth focusing on keyword placement, keyword density, etc. Alternatively, it is good to heed your focus on the quality of the content. Unambiguously speaking, BERT concentrates on the context of the words used within the sentences. So, you need to indulge in quality content, directly expressing the point. Avoid fancy language as much as possible, and say your point succinctly. Your content should include useful and fresh information that is beneficial for the readers. Topic cluster It is always a good idea to target a specific topic that solves a particular problem rather than trying to rank your site on any keyword. In this way, you can transmit signals to search engines that you are influential when it comes to the given topic, and your website contains useful information. Surprisingly, you will see that search engines will drive traffic to your website if you tactfully encompass the useful information solving a problem. Be specific Learn to see things from the perspective of a searcher. To understand your searcher, you need to go through the same process. Imagine what you type if you want to have a laptop, assumably. In return, what kinds of search results would you expect? More often, we forget about search terms and long-tail keywords, and this is what BERT is indeed trying to achieve. You ought to think about related searches as well as Google autocomplete to improve the potential of your website ranking on the first page of search engines. Conclusion Although the BERT is a massive update in terms of its effect, it is a means to an end. We all know what exactly Google is trying to achieve at the end. It wants webmasters to upload useful, fresh, and exciting quality content on their websites. Hence, it is an opportunity to create specific content. Even if you miss traffic, find out the pages that dropped. You ought to create new content for search queries that you are losing. By coming up with new and useful content on those queries, you will rock once again.

The global COVID-19 pandemic has really changed how businesses operate and interact with the public. Most of the businesses have gone online or work remotely in hybrid settings due to the contagious nature of the virus and worldwide lockdowns. However, now with several months into this global pandemic, people now have insights on what to expect in 2022. Experts understand the changing marketing trends and how working in this "new normal" has affected businesses that failed to keep up with these changing trends. So, don't be one of those businesses that were left behind and even collapsed due to the pandemic. Always stay a step ahead and change with digital marketing trends. Here is all that you need to know about these changing trends and what to expect in the coming year of 2022! Social Media You might already know the power of social media marketing. Many businesses have skyrocketed just by advertising carefully and appropriately on social media. In fact, with the worldwide lockdowns keeping people at home, there is a much higher probability of giving your business a boost with social media marketing than by any other method. So, be prepared to dedicate more of your resources to social media marketing in 2022. People spend more time online, which means that you are able to attract more long-term customers with social media marketing. So, be ahead in the game in 2022 and master digital marketing, or let professionals do that for you. Local SEO And Google Listings Being on Google listing and working on the Local SEO is one of the essential things, especially if you own a small business. If you want local customers to know about your business, you need to be verified on various search platforms. For instance, you own a dentist's office, and you want locals to know about you, local listings would show up your business whenever they search for a dental office near them. Google My Business is one of the leading services for local businesses to attract more customers and help in digital marketing, so make sure you go all in by 2022 to flourish! Moreover, keep all your listings updated, so customers know everything they need to know, such as promotions, working hours, blogs, or any other relevant information. Automated Bidding In Google Ads Automated bidding itself is not a new thing. It came all the way back in 2016, but constant improvements, adjustments, and fixing show that it will be the next best thing in 2022. With automated bidding in Google Ads, you can spend the time on other essential aspects such as optimizing PPC performance. Although you have the option to hire Google Ad marketers to do the job for you, they are pretty costly considering all the work and updating they have to do on a regular basis. Moreover, the increase in demand increases costs as well. However, you can save all of these extra expenses with Automated bidding, which enables Google to automate prior moves in order to adjust your bid in real-time. Voice Search This might come as a surprise to you, but expect Voice Search to be the next big thing in 2022. Although it is not a part of Google's algorithm right now, it still dictates the search results. If you were unaware, voice search results show slightly different results as compared to those when you type out. So, with correct search engine optimisation, you can keep your business on its toes with voice search components with consumers who are switching to voice search instead of typing. For voice search optimisation, make sure that it is specifically optimised for voice and nothing else. It has to be more conversational and direct, so it syncs accurately with the search queries. Segmentation As it takes a considerably lower amount of money to keep existing customers as compared to getting new ones, it is essential that you put in more effort in the latter stages of a buyer's journey. It is a common habit of happy and satisfied customers to recommend a good or service to their family and friends, which in return is an excellent way of getting more customers and generating higher profits. Moreover, these old customers are much more likely to be completely transparent with you and give honest feedback that will help you improve your business. Keep them engaged, updated, and informed about everything with emails and social media. Keep on segmenting your customers and collecting data to save costs while delivering products and services. More Interactive Content Adding interactive content on your website is an excellent way of providing value to your potential customers and helping them engage with your brand. For example, suppose you have a website that sells mobiles of various brands. In that case, you can add an option of comparison so people can do a side by side comparison of the models they are interested in or confused about to help make a decision. You can also add other things such as games, surveys, polls, interactive videos, etc., to keep things lively. If you are wondering where to get the best web design company to do the work for you, Hilton Web Design is the one for you. At incredibly competitive prices, you can get the best website for your business! Improved Communication Of Availability Lastly, keep the availability of your products communicated to your customers. It is a leading reason for customers to change the brand. Set reasonable expectations for your customers and be clear about what you can and can not do. For items that are highly in demand, keep banners on the website telling when the product comes back in stock, or if only a few items are remaining, inform the customers about the remaining stock. Also, use other methods such as emails to communicate availability to your customers. Conclusion In a nutshell, things have really changed over the past year. The "new normal" has brought significant changes worldwide for businesses and how they operate. Although the pandemic was something unforeseen, not adapting to all these changes would be your fault. So be ahead in the game and be prepared for 2022 with all these changing digital trends!